Advertising Hits New Low

SugarSkullParade
Here in Chicago, there is a new development in advertising that scared the shit out of me the first time I saw it. It is in a place you would never have suspected. (I'm sure the geniuses who dream up this type of stuff have a cool handle for it like, "gotcha" whatever, or "guerilla" whatever). It is in the subway system of our fair city, but not on the usual platform billboards, or in-train placards.

No, this motherfucker is projected on the darkened tunnel wall itself as the train is moving. Between the Clark/Lake stop and the Washington stop on the Blue Line.
Like a silent movie.
Ghost-like.
Flickering images.
Creepy.

The first time I noticed it, I thought there was a fire under the tracks. The damn thing begins with flashes of light (to get your attention of course). Then a series of images flashes along the wall outside of your train window and tells the dramatic story of how Hummers can drive across mountains and desert plateaus. How impressive. Thank God that 45-second ride from Clark/Lake to Washington has something to liven it up. I was so bored.

Upon a Midnight ! - Clear ?

SugarSkullParade
Well - here we are. An I'll be darned if I know.....